Persepsi Petani terhadap Karakteristik Inovasi Internet of Things (IoT) pada Budidaya Melon Hidroponik

Imtitsal Maghfiroh, Mubarokah Mubarokah, Ika Sari Tondang

Abstract


The application of the Internet of Things (IoT) in hydroponic melon farming has the potential to improve management efficiency and productivity. However, the successful implementation of this technology is strongly influenced by farmers’ perceptions of the characteristics of the innovation offered. This study aimed to analyze farmers’ perceptions of the innovation characteristics of IoT in hydroponic melon cultivation at Melonponik Jombang. The research was conducted from June to July 2026 in Kedungrejo Village, Megaluh District, Jombang Regency. Respondents were determined using a census method involving 15 partner farmers from a single agribusiness unit (a case study). Data were analyzed using the interactive model of Miles and Huberman, referring to Rogers’ five innovation characteristics: relative advantage, compatibility, complexity, trialability, and observability. The results showed that farmers’ perceptions of IoT were generally positive. Trialability received the most positive perception at 93.33%, followed by relative advantage and observability at 86.67% each, and compatibility at 73.33%. Meanwhile, complexity received the lowest positive perception, at 26.67%. These findings indicate that farmers have recognized the benefits of IoT; however, they still require hands-on experience, assistance, and technical support to encourage wider adoption.

Keywords


Adoption Innovation; Farmers’ Perception; Hydroponic Melon; Internet of Things; Innovation Characteristics

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References


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DOI: http://dx.doi.org/10.33087/mea.v11i2.463

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