Analisis SWOT dan QSPM dalam Penentuan Strategi Pengembangan BUMDes Sejahtera Desa Ponokawan Kecamatan Krian Kabupaten Sidoarjo

Abstract

A Village-Owned Enterprise (BUMDes) is a business organization managed by a village to optimally leverage economic opportunities and increase the village's own-source revenue. BUMDes Sejahtera is a local enterprise located in Ponokawan Village, Krian District, Sidoarjo Regency, operating four business units: an Integrated Waste Processing Site (TPST), Dewi Pandawa Cafe, a Trading and Services Unit (UPJ), and a Hydroponic Cultivation Unit. This study aims to determine the development strategy for BUMDes Sejahtera using SWOT analysis and QSPM. SWOT analysis is employed to formulate alternative strategies based on the enterprise's strengths, weaknesses, opportunities, and threats, while QSPM is used to determine which alternative strategy should be prioritized. The study was conducted from July to August 2026 using purposive sampling, with key informants including the Village Head, Supervisor, partners, Director, Treasurer, and three Unit Heads. Data were collected through Likert scale weighting and assessment, interviews, observation, and documentation, then analyzed using IFAS and EFAS matrices. The results show that BUMDes Sejahtera's strength score is 3.153, higher than its weakness score of 0.974. Meanwhile, the opportunity score of 2.528 exceeds the threat score of 1.714. This places the organization at coordinates (2.18; 0.81) in Quadrant I of the SWOT diagram. This position indicates that an aggressive strategy is the best choice, prioritizing the SO (Strength-Opportunity) strategy as the primary development step. Three strategic options were formulated using the SWOT matrix: 1) Creating an integrated culinary tourism package, 2) Optimizing digital promotion for Dewi Pandawa Cafe, and 3) Establishing formal partnerships with local government and the private sector. These three alternatives were then evaluated using QSPM, yielding the following Sum Total Attractiveness Scores (STAS): 4.567; 3,143; and 2,880. An integrated culinary tourism package development strategy was identified as the most recommended option and top priority to support the development of BUMDes Sejahtera itself, followed by digital promotion efforts and formal partnerships as supporting strategies.