Daya Saing Produk Kopi Olahan Indonesia di Pasar Malaysia

Mohamad Rifa'i, Sri Widayanti, Noor Rizkiyah

Abstract


Indonesia is one of the world’s largest coffee producers; however, the export competitiveness of Indonesian processed coffee beans in international markets still needs to be improved, particularly in the Malaysian market as a strategic trading partner within the ASEAN region. This study aims to: (1) analyze the level and development of the export competitiveness of Indonesia’s processed coffee beans in the Malaysian market during the 2013–2024 period; (2) analyze and compare the export competitiveness of Indonesia’s processed coffee beans with those of its main competitors in the Malaysian market[a2.1]. This study uses secondary data from UN Comtrade, the World Bank, BPS, ICO, and FAO for the period 2013–2024. The analytical methods used include Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD). The RCA analysis results show that all RCA values for Indonesian processed coffee (HS 090121) are below one, with an average of 0.0712, indicating weak comparative competitiveness. The EPD analysis places Indonesia in the “Retreat” category, while Singapore is in the “Rising Star” category in the Malaysian processed coffee market. These results imply the need to accelerate the development of the national coffee industry’s downstream sector, improve product quality, and strengthen strategies to penetrate the Malaysian market with Indonesian processed coffee exports.

Keywords


Competitiveness; EPD; Processed Coffee Exports; RCA.

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DOI: http://dx.doi.org/10.33087/mea.v11i2.428

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